If you spend a lot of time on Zoom, Skype, Microsoft Teams or similar, you’ll probably be familiar with the term ‘keyboard dressing’, which means thinking about what you wear from the waist upwards. This is the only bit of you that is typically visible.
There are many ways to communicate your personal brand, but using colour is a really good place to start. Colour Psychology is fascinating and worthy of more than a few words really, but here’s a quick summary of the meanings/values often associated with different colour groups. Wearing those that most closely match your personal brand values or personality will ensure people really ‘get’ you.
Choosing colours that suit your colouring is equally important, so I’ve had a quick look at the tops on offer from two brands who are very good at colour – Boden and Sosandar, just to give you some ideas:-
I spend a fair amount of time in zoom meetings, so here are my two pennies worth of thoughts on this new way of working : –
- wearing bolder or more interesting colour combinations creates the most impact – you ‘stand out’ from the sea of otherwise often bland colours
- stripes can create a wavy image so are best avoided
- scarves and jewellery can be great for adding interest
- ensure that you are looking directly into the camera – other angles can be less than flattering!
- always look ‘engaged’ – to do otherwise is to say ‘I’m not interested’. I always think that you should simply behave as you would in real life. You’d not normally start doing other things if you were with a person face-to-face, so courtesy and respect demand that you give them your full attention in the online world too.
If you’d like any help selecting tops that work for your personal brand, colouring type and shape, just get in touch – contact me here. I’ve been doing a lot of online shopping lately, so will be sure to point you in the right direction.