We can’t escape the political posturing going on around us in the run up to the forthcoming general election. As well as all the talk of new policies, and the usual sniping about previous political successes or failures, much has been made about how the politicians look, sound and behave. Indeed, their individual personal brands and image are definitely in the spotlight.
The Times recently ran an article entitled “Will a sharp suit (and a V-neck) get your vote?”, referring to the out-of-work casual clothing choice of Ed Milliband. Hilary Rose made a very good point that seeing Milliband in his V-neck jumper and jeans looked ‘authentic’. She said that he looked “comfortable and like any other metropolitan dad”. Given that the Labour party want to position themselves as the party for the ‘working man and woman’, it works well.
It’s no secret that politicians seek help with their image – Margaret Thatcher had a voice and image coach in her day and countless others have equally sort help in this area.
But there are quite a number that could still do with a few pointers in my opinion! Personally, I think that Natalie Bennett looks rather ‘out-dated/fuddy-duddy’, and whilst Nicola Stugeon should be applauded for wearing colour, her choice of colour here does her no favours at all.
Whether we like it or not, how we look and what we wear send vital messages to those around us. Being authentic and dressing appropriately for each occasion are musts. Look out-dated and people may assume that you’re not ‘current’ or forward-thinking in your approach. So, whilst people want to see the ‘real you’ – so that they can get to know you, like you and trust you – be mindful of what your clothes are saying. Whether you’re a politician, an employee, business owner, busy mum/dad running around after the children all day, or a student, you image matters, and it matters a lot. Remember that those all important first impressions are made within just 7 seconds!
If you’d like some help putting together an image that works perfectly for you, I’d love to help – just click here to drop me a line.